Exclusive Interview with Bifu CEO: Building the Next Generation Trading Network with Financial Equality at Its Core

A trustless trading network where users do not need to trust the brand itself.

Author: Stan Li
Interviewer: Lucian Tian

In the exchange industry, the main storyline seems to have been fixed for many years: competing on contract depth, competing on the speed of listing coins, and competing on the wealth creation effect of platform tokens. While most platforms are still engaged in close combat on this existing track, Bifu has chosen another path: with "financial equality" at its core, it is gradually upgrading itself from an exchange to a trading network that connects multiple markets, assets, and communities.

In this exclusive interview, we had an in-depth conversation with the CEO of Bifu, covering topics from the brand's original intention to the dual-engine business strategy, the motivations behind the brand refresh, and all the way to compliance layout and the further goal: a trustless trading network where users do not need to trust the brand itself.

Financial Equality: The Starting Point

Q: Many trading platforms start their brand stories with "security" or "efficiency," but Bifu repeatedly emphasizes the phrase "financial equality." Can you first talk about what this term means to Bifu?

Bifu CEO: Financial equality is the core of all our business. What we want to create is a free financial ecosystem. To put it bluntly: high-quality assets, high-quality strategies, and high-quality trading infrastructure should not only belong to a few institutions and high-net-worth individuals; ordinary users should also have equal access to them.

This is not just a slogan; it reflects in every business decision we make. For example, in our products, we open up market yield paths that were previously only accessible to professional institutions to ordinary users in a productized manner; for instance, our planned token and governance system also aims to gradually share the platform's authority with users. Passion, professionalism, and stability are the values of our team, and financial equality is the destination that these three words point to.

Q: From an industry perspective, what do you think is the biggest problem in the current exchange industry?

Bifu CEO: The biggest problem is that the exchanges of Web2 and Web3 have not truly integrated to this day. On-chain assets have diversity and transparency, but the barriers are high and the experiences are fragmented; traditional trading platforms have efficiency and usability, but the authority is highly concentrated in the hands of the platform.

Our judgment is that starting with the Web2 approach and quickly accessing business is the right choice at present, but this is just a path, not the endpoint. Ultimately, the platform must share authority with users, for example, by implementing user rights sharing through tokens, respecting the will of the equality community. Whoever achieves this first will seize the most critical opportunity in the next phase. Therefore, we position ourselves as a bridge from Web2 to Web3, creating a multi-asset, cross-market trading network.

Dual-Engine Strategy: Connecting Global Liquidity with Self-Built Pricing Capability

Q: Bifu has proposed the concept of a "dual-asset engine" in its business structure; can you break this down further?

Bifu CEO: Our asset expansion is a two-legged approach.

The first leg is the broker engine. By using the broker model to connect orders and external liquidity from other markets, covering products like contracts for difference and prediction markets that already have mature pricing. The logic of this path is very clear: for any asset with high-quality liquidity already existing in the market, we will bring it in the most efficient way, without the need to reinvent the wheel. For example, in the case of prediction markets, we adopt the broker connection model; unless we can provide better services, we will not create liquidity ourselves.

The second leg is the self-built liquidity engine, which serves unpriced primary assets, as well as contract and spot products. This part represents our own pricing and matching capabilities and is also the moat of the platform's long-term competitiveness.

The two engines come together to ultimately form our comprehensive asset trading network, BiNet. Under this structure, cryptocurrencies, foreign exchange, commodities, stock CFDs, RWAs, and prediction markets are connected through the same account and funding system. Users complete one identity verification and can access all markets with the same account and funds. It can be understood this way: Bifu is the platform users see, while BiNet is the network behind it.

Q: What other linkages does Bifu have planned between traditional finance and blockchain finance?

Bifu CEO: We are continuously promoting the capital interconnection between traditional finance and blockchain finance, which is the inherent meaning of our bridge positioning. At the same time, we are building a trader incubation system, complemented by instant messaging and live broadcast services. In the next six months to a year, this will be our core development direction: focusing on building a trader incubation system, combining live broadcasts, IM, and AI Agents to produce effective and interesting content, making content and community our customer acquisition tools.

From Exchange to Trading Network: A Necessary Brand Refresh

Q: In this brand refresh, Bifu clearly stated the intention to shed old labels and upgrade to the positioning of a "trading network." Why now?

Bifu CEO: Because the products and business have already advanced, while brand recognition remains stagnant. If the outside world’s understanding of Bifu is merely that of an ordinary exchange, it greatly underestimates what we are doing.

The dual-engine structure, multi-asset coverage, trader incubation system, and the bridge from Web2 to Web3—all these pieces fit together to form a trading network, not an isolated exchange. The brand refresh aims to convey this real Bifu to the market.

Q: The "trading network" positioning is embodied in BiNet, which addresses what issues in the industry?

Bifu CEO: BiNet addresses a long-standing structural issue in the trading industry that few have tackled head-on: each type of asset has its own market, and between markets, accounts, certifications, and funding channels operate independently.

A trader who pays attention to multiple markets today typically finds that crypto assets are held in one exchange, forex and gold in another broker, and stocks in a third account. When opportunities arise, your funds are often not in that market, or it takes hours or even days to transfer, and the opportunity window has long closed. Breaking it down, this fragmentation manifests in four aspects: the same identity needs to be verified repeatedly in different markets; the same funds are scattered across non-communicating accounts; cross-market exposure lacks a unified risk control standard; and different markets have their own compliance processes. This is not a product experience issue; it is an infrastructure issue: there is a lack of a network between markets.

BiNet’s response is to tear down the walls. It’s not about launching a few more types of assets, but about allowing all assets to share the same entry point, enabling funds to flow between markets instead of being scattered on islands. An intuitive analogy is global roaming on mobile phones: you don’t need to change your SIM card every time you enter a new country; the interconnection between networks allows the same number to be reachable anywhere. BiNet aims to give funds the same capability. In one sentence: wherever the opportunity is, that’s where you should be.

Q: What is the essential difference between a "trading network" and an "exchange"?

Bifu CEO: The logic of a "place" versus a "network" is fundamentally different. The logic of a place is: users enter a place to trade one type of asset; every time a platform adds a market, it has to rebuild a system, and markets operate independently. The logic of a network is: accounts, funds, and markets are connected together; every time a market is added, the same account, routing, matching, and clearing capabilities are reused, allowing markets to connect. Markets will continue to increase, but the user’s entry point remains singular.

Looking at the ecological level, an exchange is a closed space where users come, trade, and leave. A trading network is an open ecosystem where all parties grow together within it.

In Bifu’s ecological vision, the platform provides underlying infrastructure, quality services, and asset channels, accommodating various trading-based communities such as traders, retail clients, and communities, all growing together. We have only one red line: firmly excluding the existence of Ponzi schemes. What we aim to create is a community-driven exchange that fosters the joint growth of multiple communities, and this differentiation needs to be realized through tangible implementation, not just concepts.

Q: All exchanges are your competitors; what is Bifu's biggest difference in communication compared to its competitors?

Bifu CEO: Competitors’ promotions mostly focus on the advantages of contracts, spot trading, and platform tokens, while we emphasize bringing users to earn from the market and the strategic advantages. In the future, we hope to achieve a point where any type of trader and investor can find a trading solution suitable for them, provided by the community, at Bifu.

One more point I want to emphasize: we do not cut the traffic of authors. Bifu aims to build compliant and secure trading infrastructure together with users and partners. Community members, traders, and content creators within the ecosystem still have their own users; the platform serves as an amplifier, not a harvester.

Q: What kind of customers does Bifu want to attract?

Bifu CEO: In the long run, financial equality should not have barriers; we hope to serve as broad a population as possible. At this stage, more precisely, we serve those who have a demand for stable returns and also want to allocate some funds to seize market opportunities. They mostly have a certain financial understanding, are willing to try new things, have their own understanding of trading, and do not limit themselves to their comfort zones.

This group of users currently mainly learns about Bifu through the community, and their understanding is that we are a group that started from brokerage and hold multiple licenses, with evaluations focused on the real returns brought by trading strategies. This indicates that the value of our products has been validated; what we need to do next is to make the brand vision more visible to more people.

Compliance and Trust: From Trustable to Trustless

Q: Safety and trust are unavoidable topics for trading platforms; what is the foundation of Bifu's trust barrier?

Bifu CEO: In the short term, it is the high cost of violations brought by the group background. The group has operated for many years and has considerable revenue, which means that any actions harming users will cost us far more than new players in the industry. Rationally speaking, we have more motivation than anyone to operate in compliance, which itself is a form of trust endorsement.

In the long term, we choose to be constrained by institutions with stable regulatory policies, and we plan to obtain primary compliance licenses to make licenses a compliance bridge between Web2 and Web3.

Q: The industry has experienced multiple collapses of leading platforms in recent years, and user trust in centralized platforms has dropped to a low point. How does Bifu face this industry-wide trust crisis?

Bifu CEO: Our attitude is very clear: we do not ride the wave of competitors’ collapses; instead, we focus our energy on doing our own work well. Specifically, this means solidly handling asset isolation, custody, and other foundational work, continuously improving our mechanisms.

In this transitional phase, we also do not lean towards merely obtaining licenses to showcase hard power; more importantly, we aim to achieve isolation at the code and asset levels, using mechanisms to prevent any internal malfeasance, allowing these engineering certainties to gradually transform into trust assets that users can perceive.

It is normal for negative public opinion to arise during market expansion; our principle is to seriously address issues affecting market development and respond positively to unfounded content.

Q: You mentioned that Bifu's evolutionary path is from Trustable to Trustless; how do you understand this endpoint?

Bifu CEO: Today, when users choose a platform, they are essentially choosing to trust a brand. Everything we do at this stage—compliance, asset isolation, group endorsement—is aimed at making Bifu a more trustworthy (Trustable) platform.

However, we believe the industry’s endpoint is not limited to this. In the future, we plan to create a protocol-based exchange model that adopts a trustless mechanism, allowing users not to need to trust the brand itself. The rules are written in the protocol, and the ownership and flow of assets are guaranteed by mechanisms, not by the moral standards of a team. When that day comes, trust will no longer be a marketing tactic of the platform but a default attribute of the system. This is the true completion of financial equality.

In Conclusion

Q: If you had to introduce Bifu to users who are not yet familiar with you in one sentence, what would you say?

Bifu CEO: Bifu aims to create a multi-market, multi-asset trading network for retail users, achieving high capital efficiency in one-stop trading, allowing you to be where the opportunities are. Regardless of how you initially came to know Bifu, I hope the reason you ultimately stay is that you found a trading solution that suits you here, along with a group of people who grow together with you.

From "Trustable" to "Trustless," from an exchange to a trading network, Bifu's evolution has just begun. This long run named financial equality is worth continuous attention.